Lori Massicot wearing a blue jean jacket with a bright blue sweater looking at the camera smiliing.

Hi! I’m Lori.

My story is like that of many women in midlife who find themselves reevaluating their relationship with alcohol.

I found myself asking, “Can I keep drinking this way, or is it time to make a change?”

After two years of trying to make alcohol work, I decided it was definitely time to make a change.

On August 11, 2013, I was home alone when I heard a voice say, Lori, enough. You’ve had enough alcohol for two lifetimes. You’re done. It was clear, and I didn’t ignore it. I took the two bottles of wine in my fridge and poured them down the sink.

After 30 years of being a party girl, I left the party that night. I was terrified about what would come next, but ready to go all in on me living alcohol-free.

Lori Massicot wearing a black top with a gold button showing. Looking at the camera smiling.

What I know for sure about living alcohol-free 12 years In

Living alcohol-free gave me the opportunity to see who I am and what my life truly is. Pretty early on I realized I wasn't that bad and my life didn't need fixing like I thought.

I was capable of managing my stress and anxiety without drinking. I could become the solution that alcohol once was, and that gave me a freedom I had only dreamed of.

Once you go alcohol-free, you will see what you're capable of and become the solution to whatever alcohol was solving for you. Watching my clients realize this is one of my favorite parts of my work.

I’ve worked with women since 2018 helping them find their way to living alcohol-free

I am a certified life and recovery coach through the International Association of Professional Recovery Coaches.

I’ve earned both credentials so that I can help my clients understand more about their drinking and remove alcohol in a safe and positive way.

I value honesty, commitment, and creativity in my work. Going alcohol-free takes a decision. Staying alcohol-free takes dedication, time, and support.

A little more about me

Lori Massicot wearing a jean jacket, with dark blonde hair - looking at the camera smiling holding her dog a Cardigan Welsh Corgi, Franklin Blue.

I've lived in Southern California my entire life, currently in San Diego with my husband of 27 years, our 24-year-old son, and two-year-old Cardigan Welsh Corgi, Franklin Blue.

In 2015 I started an anonymous Instagram account called To 50 and Beyond. In 2018 it became the name of my podcast. Starting both were two of the best decisions I've ever made.

I fell in love with exercise after I stopped drinking and now strength train three times a week, walk daily, and dance like no one is watching.

The Counting Crows is my favorite band. My husband and I have seen them at least once a year since we met in 1997. Some favorite songs: Round Here, Possibility Days, and Anna Begins.

I love Bravo, memoirs, pizza, toast, tacos, salad, and sleep. Sleep is my favorite thing, though not always easy to get.

And I love being alcohol-free. I'm very grateful to myself for making the decision to pour my wine down the sink and go all in on me on August 11, 2013.

Thanks for being here.

If you’re looking for a coach who will walk alongside of you - I’m here

I offer monthly coaching packages for women who want more personalization and privacy to go alcohol-free and stay alcohol-free

Working with me helps you focus on what matters to you and what works for you, saving you time and building your confidence every week.

You get my full attention and the practices I've used myself and with my clients so you can find your own way to living alcohol-free.

We start with where you want to be by the end of our time together, so you leave feeling proud of yourself and ready to live alcohol-free on your own.

Ready to get started?

Warm desk scene with a white coffee cup, small green plant, and soft natural light.